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RedEvo

SEO Is Not A Thing You Can Do, It's An End Result

November 11, 2022 RedEvo

SEO is not a thing. Ok before everyone working in SEO rushes off to apply for new jobs, I will explain. SEO is not one single thing that you can do, it’s the end result of lots of different activities.

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How To Choose A CMS For Your Website, Content Management Systems

November 11, 2022 RedEvo

CMS stands for Content Management System, which is a fancy way of describing the place you log into when you want to add stuff or edit stuff on your website. If you want to edit your own website you will need a CMS, but does it really matter which one you choose?
Firstly a bit of explanation from a non-geek. You have probably heard of Wordpress, or Joomla or Squarespace or Shopify. They are all content management systems. They combine the ability to build a website with the ability for anyone to login and edit most or all of the words and pictures. The benefit is that marketers can update pages, or add new ones without having to brief a web developer every time. The corresponding drawback is that marketers also have the ability to mess up a designer’s carefully planned layout! (not that marketers would ever do that…)

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Marketing A B2B Business? Don’t Overlook Low-Volume Keywords

November 11, 2022 RedEvo

We’ll come straight out and say it; over-reliance on keyword tools can absolutely cripple your marketing strategy. Yes, we can and do use these tools on a daily basis but hard-won experience has taught us not to take their reports at face value.

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