Done cloning Snapchat, Facebook is now chasing Chinese short-form video sensation TikTok with the launch of its knock-off Lasso. Available now for iOS and Android, Lasso is Facebook’s answer to the zany mobile lipsyncing playground that’s gained ground with young users, both in China and in the West.
The release confirms TechCrunch’s scoop from last month that the company was building an app called Lasso to let people share short videos with soundtracks. With TikTok looking like the next big thing, it’s not surprising to see Facebook playing chase, much like it did, successfully, when Snapchat posed an existential threat.
A Facebook spokesperson confirmed that the launch of Lasso on iOS and Android is in the U.S. only for now, telling us “Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.” While Lasso was released under the Facebook umbrella, the company launched it informally and with relatively little fanfare via a tweet from a product manager on the team.