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Why unskippable Stories ads could revive Facebook

Posted on: August 27, 2018, in Blog

Prepare for the invasion of the unskippables. If the Stories social media slideshow format is the future of mobile TV, it’s going to end up with commercials. Users won’t love them. And done wrong they could pester people away from spending so much time watching what friends do day-to-day. But there’s no way Facebook and […]

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Facebook launches a digital literacy library aimed at educators

Posted on: August 26, 2018, in Blog

Facebook this morning announced the launch of a new set of educational resources focused on helping young people think critically and behave thoughtfully online. The Digital Literacy Library, as the new site is being called, is aimed at educators of children aged 11 to 18, and address topics like privacy, reputation, identity exploration, security, safety, […]

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Facebook and Instagram now show how many minutes you use them

Posted on: August 26, 2018, in Blog

It’s passive zombie-feed scrolling, not active communication with friends, that hurts our health, according to studies Facebook has been pointing to for the last seven months. Yet it’s treating all our social networking the same with today’s launch of its digital well-being screen-time management dashboards for Facebook and Instagram in the U.S. before rolling them […]

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Google pushes back at study alleging overly broad data collection

Posted on: August 26, 2018, in Blog

Your Android smartphone is collecting a lot of data on you. Specifically, almost 10 times more than Apple’s iOS, claims a study by Vanderbilt University professor Douglas C. Schmidt. The report, published August 15, isn’t a great look for the company, which was recently shown to be gathering location data on its users even after […]

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Facebook has a 100-person engineering team that helps advertisers build tools and infrastructure

Posted on: December 30, 2017, in Blog

Stories about Facebook’s advertising business tend to focus on the big numbers — its billions of users, millions of advertisers or its enormous lead over any competitor that’s not named Google. But Facebook says that one of its success stories in recent years involves a relatively small group of engineers — in fact, originally it […]

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Facebook introduces a Messenger plugin for business websites

Posted on: December 27, 2017, in Blog

Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices. While there are already plenty of customer […]

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Facebook is clamping down on posts that shamelessly beg for your engagement

Posted on: December 26, 2017, in Blog

A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content that shamelessly begs people for engagement. The social network giant said today that it will penalize Page owners and people who resort to “engagement bait,” which means posts that encourage […]

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Creating Identities, Improving Experiences..

Posted on: September 7, 2017, in Blog

In a highly competitive market, consumers are flooded with choices as different companies find new ways to emotionally connect with their target consumers and create an everlasting relationship. A strong brand identity helps companies stand out in the market clutter and create impact. Brand identity is tangible and effectively appeals to the senses. We can […]

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Creating Packaging That Sells

Posted on: July 27, 2017, in Blog

Brands get a chance every day to present their products directly to their target consumers at the stores where they are sold. Thus, it is really important to create product packaging concepts that display a strong on-shelf presence. Think of a store as a consumer expo where we get a chance to directly interact with […]

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