In a highly competitive market, consumers are flooded with choices as different companies find new ways to emotionally connect with their target consumers and create an everlasting relationship. A strong brand identity helps companies stand out in the market clutter and create impact. Brand identity is tangible and effectively appeals to the senses. We can […]
Brands get a chance every day to present their products directly to their target consumers at the stores where they are sold. Thus, it is really important to create product packaging concepts that display a strong on-shelf presence. Think of a store as a consumer expo where we get a chance to directly interact with […]
